When you put people, purpose and the planet first, profits will follow.
Hi, I’m Kathya Bustamante, a business and marketing strategist helping entrepreneurs build eco-friendly, organic and sustainable businesses that make money and a difference.
Or, to put it another way, I believe the most profitable businesses are purposeful businesses that consider people and the planet in the equation.
Why is this the truth? Because humans are naturally wired to feel good. And what makes us feel good? Helping others. If we’re given a choice between two companies with the same product, and we know one of them uses cheap labor and toxic materials while the other pays its employees fairly and protects our planet, we’ll choose the second one every time.
Why? It’s how we’re designed.
Luckily building a business that doesn’t sacrifice profitability for purpose is easier than you think when you have the right guidance.
Ready to profit with integrity?