I understand completely because I used to think that way too. Let me tell you how I know that line of thought is setting you up for failure...
I got my start on Wall Street, using my MBA in Finance to manage investments for high net worth individuals. There, I discovered something surprising: socially responsible investments could actually outperform non-socially responsible ones. It’s human nature to be attracted to those businesses doing good and making a positive impact in the world.
I fell in love with the companies that cared about their impact on people and cared about the planet, even earning the nickname The Granola Stock Girl. My coworkers would make fun of me daily: “You’ll never make money selling virtue.
If you want to earn, you’ve got to start selling vice stocks instead.” Boy, were they wrong! (More on that later…)
Kathya Bustamante is a sustainable business and marketing strategist for purpose-driven entrepreneurs.
After receiving her MBA at the European School of Economics in Paris, Kathya began her career at Morgan Stanley, quickly becoming known as the in-house expert on Socially Responsible Investments. She was later headhunted by UBS to work in their Private Wealth Management Division.
Her passion for people, purpose, the planet, and profit led her to become the co-owner of a 100% certified organic restaurant in New York City, forever igniting her mission to help other business owners build profitable and ethical companies that people and the planet will love.